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“At Brandless, we believe shopping should be simple, fair and delightful. Fair pricing should be fair no matter how much, or how little, you buy. That’s why everything on Brandless is a single, simple low price. There are no gimmicks or forced ‘stock up to save.’ Everything is $3 or less, everyday,” explains Sharkey.

“We’re also eliminating the often paralyzing paradox of choice that exists when you’re navigating the 50,000 non-perishable items in an average grocery store. At Brandless, we simplify shopping by curating an assortment of the stuff you reach for all the time. There aren’t 40 feet worth of salad dressings to choose from on, there are four delicious ones we created for you — and they’re all $3."

She adds, "If you want to know more about them, you don’t have to dissect product packaging. All the key information you’re looking for is front and center in the white box on the label.”
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