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Another goal for the company? “We want to help people live more and brand less,” the CEO explains. “Our immediate focus is continuing to expand our $3 everyday essentials collection, as we’ve done recently by adding everything from non-GMO vitamins and supplements to organic spices to compostable tableware. We hope every new product we add to helps debunk the idea that higher prices and higher quality have to go hand-in-hand.”

“Beyond everyday essentials, we’re thinking about opportunities to co-create things people want, need, and love, and then work to make awesome BrandTax-free Brandless versions. We also want to keep finding ways to simplify the shopping experience, like expanding our assortment of bundles and introducing automated reorders, subscriptions, etc.”
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