(Source: Courtesy of Article.)
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“The most common question we heard when we launched Article in 2013 was whether people would actually buy furniture online, sight unseen. Today, we’ve delivered more than 100,000 orders to customers across the United States and Canada,” notes Baig.

“The co-founders share engineering backgrounds, and as a result an engineering mindset has been baked into Article culture,” he explains. “Obsessing over efficiency allows us to create a virtuous cycle. The more efficient we are, the more we are able to pass on value to our customers through better pricing, higher quality product, a higher level of service, and faster delivery. All of those things make our customers happier, which in turn makes them more likely to introduce us to their friends.”

“On average, our customers save 30% on products of comparable design and quality. But we aren’t satisfied with just making great product more affordable,” the co-founder explains. “Our deliveries are much faster, you can always get hold of a real person by phone or email if you need help, and the quality of the product is significantly better for the price point.”

“We also offer a 30-day satisfaction guarantee on all its products so you can try them in your own space without worry. No more guessing based on how it looks and feels in a showroom.”
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