Julia Rothman/Nolita Beach
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It's time to give your beach bag a massively cool upgrade. Arts collective Nolita Beach and indie e-tailer Tictail have brought together 10 New York City tastemakers to design limited-edition beach towels. If the $50 price tag seems a bit steep, remember each was created in a run of only 50, and part of the proceeds benefit Arts in Parts, a Rockaway Beach, NY-based organization that gets kids into the arts. We're feeling this super cheeky creation by Julia Rothman, but click through and see for yourself.