The Game-Changing Way to Buy a Tech Gadget
Enjoy will have an expert hand-deliver it and teach you how to use it—for free.
Here's something I'm not exactly proud of: I have a love-hate relationship with new technology. Love in that I'm inherently drawn to shiny, pretty objects and the conveniences they provide to my life; hate in that I resent the helpless, clueless way I inevitably feel in trying to teach myself how to use them. When I look around my apartment, I could rattle off any number of products that I've brought home with great anticipation and joy, only to find myself angry and impatient—and lost in a sea of manuals—as I try to navigate the intricacies of installation and setup. Most of the time I wind up ditching the manual entirely and hacking my way through a clumsy workaround. Which is why my immediate reaction to the recently launched startup Enjoy was "Hallelujah!" What took you guys so long?
This is how Enjoy works (with one important caveat: the service is currently available in the New York City and San Francisco Bay areas. Plans to expand are underway). The shopping site—founder Ron Johnson, of Apple Store fame, calls it "the world's first personal commerce platform"—sells popular consumer electronics such as tablets, GoPro cameras, Sonos speakers, and Xbox Ones. When you buy a product, one of Enjoy's team of well-trained experts (bonus points for the Uniqlo uniforms) will hand-deliver it to you and then spend up to an hour teaching you how to use it. For free. And no, there's no upcharge; products on the site are sold at the manufacturer's suggested retail price.
Delivery appointments are available up to two weeks in advance and as soon as four hours from the time of purchase. A series of questions before your appointment will help the expert home in on what would help you most, whether it's how to calibrate your Sonos speakers to optimum levels for entertaining in multiple rooms, or how to pilot your new drone around Golden Gate Park. You can also purchase a one-hour visit ($99) for a product you already own or as a gift for someone else. My adorably tech-challenged dad, who returned his smartphone after two weeks of trying to figure out how to use it, would have seriously benefited from this service. I only wish I'd found out about Enjoy in time for Father's Day.