Peek Inside the Office of Our Favorite Baby-Brand Whisperer
Workspace decor tips and pro shopping sources from Southern California firm 9SPR
Katie Hammond is easily one of our favorite people in the PR industry. As founder and head of Southern California firm 9SPR, which represents cool-mom staples Appaman, 7A.M. Enfant, and Stokke as well as up-and-coming brands such as Skylar Luna and Tegu, Hammond is a wealth of down-to-earth information about how to navigate the pregnancy and parenting years with grace and style. (For a curated shopping list of some of her team's favorite products, see the slideshow below.)
9SPR's cozy, earthy-glam workspace in laid-back Redondo Beach is the perfect expression of her warm and ebullient personality. Filled with affordable furnishings in natural materials, eye-catching art, and judicious hits of color and metallics, the space is bound to inspire more than one highly achievable home-office revamp. (Who couldn't use a little banana-palm pillow to help get them through the workday?) Below, Hammond shares her shopping sources, design influences, and a bit of background in how she carved out her enviable niche in the industry. Bonus points for a little feel-good, I-love-my-team moment thrown in at the very end to inspire us all on a Friday afternoon.
LONNY: What is the mood you wanted to create with your office?
KATIE HAMMOND: Our office building was originally built as a house in 1906. The owner did an amazing job restoring the property—he kept as much of the original woodwork and exposed brick as possible. These touches inspired me to create a Scandinavian-meets-bohemian feel for our space.
What was the inspiration for the colors and materials palette?
We're spoiled—our office is just a few blocks from the beach, so the inspiration for the decor was simple. I chose a muted gray tone on the walls, along with nature-inspired photography and accents to bring the outdoors in. Another inspiration, which is entirely ingrained, is my mom. She's an interior designer, and because I grew up at the beach, I was surrounded by a casual coastal influence, a style that I still very much gravitate toward.
You have a variety of seating groupings and options that are unusual choices for an office. What do you use each grouping for?
Let's be honest, everything has to look good! I’ve been known to have a slight addiction to One Kings Lane—it's a fantastic resource for sourcing key pieces. In our line of work, our job is to stay on top of trends, news, pop culture and more. With this in mind, it was imperative to create multiple spaces that inspire, spark creativity, and are conducive to collaborative brainstorming. At almost any given time of day, someone is working on her laptop at the banquette or flipping through an iPad on the couch.
Art is a big part of your office. Can you describe your favorite pieces?
Sentimentally, I have three framed photographs I took in Iceland from a trip in 2014. I was utterly in awe of the Icelandic landscape and knew right away the pictures would be incorporated into the new space. One of my all-time favorites is Poolside Glamour by Slim Aarons. It’s bold, chic and colorful, and I tried to keep that theme throughout the entry area where it hangs. The area's navy linen couch, banana-leaf and Quadrille Zig Zag pillows, and industrial shelving are a menagerie of that boldness.
Tell us about your Oprah piece!
Anyone who knows me knows I am a huge fan of Oprah! She can do no wrong. I found an artisan woodmaker on Etsy who hand-cut the sign for me. What Would Oprah Do? is a perfect conversation piece and serves as daily inspiration for our team.
Why do you love what you do?
I started 9SPR almost four years ago after working in the PR department at a creative agency. While there, I managed the modern-parenting accounts and fell in love with that industry. The people who work in it are so happy and upbeat! So naturally, when I opened the agency, I was fortunate to start with some phenomenal brands in that space. Now we've grown and work in the lifestyle space as well. One of the things I love most about being an entrepreneur is that there are no limitations or corporate culture you have to abide by. Things can grow and live organically, which they have. And it's what gives me the energy to do what I love everyday.
I'm also Type A to a fault. In PR you have to be incredibly determined, thick-skinned, and have an awareness for emerging trends. I am a natural connector. There is nothing I love more than telling a friend or client about a new store, restaurant, or hotel I heard about. Editors are the leaders at the forefront of these trends, and to be in that world is invigorating. After almost 10 years in the industry, I love watching others on our team share in that trend obsession and bond over it with editors, create a new connection, or beam from a placement they garnered for a client—all priceless and rewarding moments. Ultimately we're an extension of our clients' brands, and I have an amazing team that takes pride in the work they produce and the content they create.