(Source: Courtesy of Woven.)
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His Dad's Hack
An expert at sourcing vintage rugs from around the globe, Moradzadeh's dad really taught him the hacks to running the family business. "From a design perspective, his eye is impeccable. He’s always able to find the right pieces and knows exactly the place and time for them," he says.

"From a business standpoint, he’s taught me the confidence to take risks and the importance of negotiating well and fairly so that everyone gets a good deal at the end of the conversation," says Moradzadeh.
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