Q&A: Interior Designer Samuel Amoia

Name: Samuel Amoia
Occupation: founder of Samuel Amoia Associates
Resides in: New York City and Miami

1. Antique or modern?
My version of modern (I think everyone has a different "meaning"). I like my rooms to be smart and soothing.

2. City or country?
Neither! Beach!

3. Which colors do you use the most?
Anything muted. Texture is more important than color. But I do love blues, yellows and beige. They definitely make you feel calm and well, but can also be energetic.

4. Favorite materials or textures?
It’s ALL about textures. I like very tactile materials; thick linens, burlap, mohair, etc.

5. Does your current home look like the one you grew up in?
Definitely not. I grew up in a zoo with four wild and crazy, out of control brothers.

A living space designed by Amoia for a client in Miami6. Favorite designer or architect?
Billy Baldwin and John Pawson. And of course my buddy, and former boss, Stephen Sills.

7. Which design blog, website, TV show, or magazine would you be lost without?
World of Interiors and Wendy Williams (not sure if she counts as design but she is my daily glimpse of pop culture!)

The bedroom of the Miami residence features a platform bed of natural wood and a series of typographic posters. 8. What qualities do you most admire about the design of a room?
The textures and the scale of everything in it. I think proportion is the most important (and often abused or ignored) element of design.

9. What is a forbidden word in your house?
Nothing. Say what you want and say what you mean.

10. Design rule you love to break?
I didn't know there were any! I think you can do anything you want. Design is not that serious.

11. What is your favorite room in the house?
The bathroom. No one can bother you here!  Its always so quiet and peaceful. I love to run a bath and sit and read in my bathroom. It calms me down.

12. What is your most treasured possession?
Letters from my mother. She wrote one to me every birthday since I was born.

13. What do you wish you could do without?
MY iPHONE!

14. What is your favorite thing about the East Coast—design-related or otherwise?
The speed and work ethic.

15. How does West Coast design differ from East Coast design?
It’s a different place entirely. Different light, architecture, weather, and clients.

16. If you could live in one historical figure’s house, whose would it be?
The Neverland Ranch!

17. On what movie set would you like to live?
BEETLEJUICE! Hands down. 

18. To which country would you move for the design?
Italy (Florence) or France.

19. If you were reborn as a piece of furniture or an object, what would it be?
Definitely sculpture. I think I would like to come back—or I guess go back—as Michelangelo's statue of David. The history is rich. He begged for the commission, hit it out of the park, and David has been revered ever since. Plus, no one can fuss or touch you so you don't have to worry about proprietary issues!

A serene lounge area of a Manhattan highrise catches beautiful morning light. 
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