(Source: Courtesy Maiden Home.)
2. Big Box Blues
Kapur found herself nonplussed with the likes of Crate and Barrel and Restoration Hardware and wondering why there weren't any digital-first brands speaking to her from a style perspective. "Everlane tells you where your clothes are being made, Sweetgreen tells you where your food comes from — why not for the products I live with in my home?" she says.
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