3. Leaning In
Kapur knew exactly where her journey needed to start. "We went to High Point (North Carolina) and met our manufacturers. They were predicated on an old-school model of buying and selling furniture — to the trade. Shopping online is a whole world they’re not a part of. So I harness what they do best, which is really high quality execution, and leverage what I do best, which is build a brand online. We work with three factories in North Carolina, all family-owned, just how you would picture it."
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