(Source: Courtesy Maiden Home.)
3. Leaning In
Kapur knew exactly where her journey needed to start. "We went to High Point (North Carolina) and met our manufacturers. They were predicated on an old-school model of buying and selling furniture — to the trade. Shopping online is a whole world they’re not a part of. So I harness what they do best, which is really high quality execution, and leverage what I do best, which is build a brand online. We work with three factories in North Carolina, all family-owned, just how you would picture it."
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