(Source: Courtesy Maiden Home.)
1. Origins
“[At Birchbox] I saw the company scale and had an excellent experience, but I was always drawn to the home space," says Kapur. "I was furnishing my own place — our first home that we purchased together after getting married —and feeling past all of the disposable furniture and ready to buy a little more intentionally. It’s a life stage people go through and it's incredibly stressful. You want to get good quality and good design for your price point, and that’s where I really struggled.”
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