Editor's Letter: Exciting News From Lonny

(Les Loups Pictures + Songs in Lonny, June 2013 issue)I'll be the first to admit that this time of year brings out the sentimentalist in me. Champagne toasts, Christmas carols, kids on toboggans, and The Sound of Music on TV: something about the holiday season gives you permission to revel in your inner corniness. So please forgive me in advance if this editor's note sounds just the tiniest bit sappy. 

The fact of the matter is, we at Lonny have a lot to be thankful for. This year, we've more than doubled our readership; shot with amazing photographers (Melanie Acevedo, Douglas Friedman) in locations as diverse as Greece and Mexico's Yucatan Peninsula; collaborated on features with both super-established design talents (Kelly Wearstler) and the industry's next big names (floral designer Brittany Asch, the cover girl of my first issue as editor). We even pulled off Lonny's first celebrity covers, learning an awful lot in the process. Most of all, what I learned is that I work with an incredible group of people who always have each other's backs. Team Lonny, I am truly blessed to call you my friends and colleagues; if I ever again have to stuff trash bags slathered with day-old salad dressing into a celebrity's dumpster, I know who would be right there by my side.

Now it's time to look ahead and raise our game—and make Lonny an even more compelling, beautiful, and immersive experience. To that end, I'm thrilled to announce that we will be reimagining the format and design of the issues in 2014. We will still be publishing the same content you love, but we will no longer constrain ourselves to a traditional magazine replica. We are creating a cross-platform, multimedia version of the Lonny issues that takes full advantage of the storytelling opportunities the digital experience brings. 

We will not be publishing a February issue of the magazine so we can focus our efforts on launching the reimagined version in the spring. However, we will be bringing you sneak previews throughout the process, as well as daily content and our weekly newsletter. We can't wait to show you the new Lonny—and we hope you're as excited as we are to take this journey with us.



Thank you for your tremendous support throughout this past year. Happy holidays from all of us at Lonny, and may your surroundings always be filled with beauty and inspiration.

Irene Edwards, Executive Editor
 
I'm the former Executive Editor of Lonny.
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