New Fashion-Inspired Bikes Line

When we met up with fashion-world personality Lorenzo Martone last week for the launch of his Martone Cycling Co, he had just found out that the Paris concept store Colette and London’s the Conran Shop had picked up his collection. And to make his day even sweeter, Soho House New York decided that the fashion-inspired bikes—the red accent is a nod to a certain well-known shoe designer, says Martone—would be the hotel’s official two-wheeler, on loan to guests. Not to worry: you don’t have to book a flight to Europe or become a member of Soho House to get your hands on one. They’re available for purchase right here. We think it’s the perfect accessory for a Hamptons summer.





 
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