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As online destinations make shopping easier and more efficient, brick-and-mortar retail locations face a major challenge in maintaining foot traffic. So what is there to do? Enhance an experience that can only be had in-person. 

Innovative fashion lines are turning to interior design and architecture to remind shoppers of the value of store visits. On-brand seating arrangements, lighting, and structure allow a shopper to not only enjoy the visit, but also to experience and breath a company's aesthetic. Here are 10 storefronts that are taking design to the next level. 
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