This Buzz-Worthy New Furniture Brand Is The Affordable Answer To Custom
MoxieMade is making it easy.
When you’ve advanced from recent grad furnishings and find yourself wanting to upgrade to “investment pieces,” sourcing quality furniture with character can be a challenge. Custom designs may be out of budget for first-time homeowners and the 30-something set, but do you really want the same big-box retailer sofa all of your pals have? Likely not. Here to a fill a void in that middle market — a step up from the PBs of the world, but much faster and more affordable than custom — is MoxieMade, a new custom furniture concept from the designer duo behind Silicon Valley–based Evars + Anderson Interior Design, Nancy Evars and Dimitra Anderson.
With a range of upholstered furnishings that includes sofas, sectionals, chairs, ottomans, dining chairs, and pillows, MoxieMade marries timeless, transitional silhouettes with a curated selection of livable fabrics like performance linen, luxe velvet, and top-grain leather chosen for durability, texture, and personality.
Though the versatile, “ready-to-live” line is moderately limited in SKUs, the brand offers ultimate customization. You can work with MoxieMade’s design advisors to select whatever special details your heart desires, from nailhead to tapes (i.e. trim). You can even send in your own material.
We had a virtual sit-down with MoxieMade co-founder Nancy Evars to get the low-down on this buzz-worthy new brand. Read on for our Q&A.
Can you provide a little background on your careers and how you found yourselves in design?
"Dimitra and I both came to interior design by way of different careers. I worked in tech PR and Dimitra was in visual merchandising for Chanel. We both yearned for a more creative path and after building and designing our own homes, we found our true calling in interior design. We combined forces in 2011 and formed Evars + Anderson Interior Design."
What is MoxieMade?
"MoxieMade is a U.S.-made line of inspired upholstered furniture. It’s the equivalent of ready-to-wear in fashion, but for the home. We refer to it as ready-to-live. Having a beautiful home doesn’t always need to a laborious and expensive endeavor. MoxieMade simplifies the process of buying truly exceptional upholstered furniture."
What inspired you to launch?
"Simply put, we kept seeing a void in the marketplace when we were shopping for our clients. Not every client wants everything custom, but that doesn’t mean that they want to resort to drab or poor quality to fill the gap."
How do your compare your furniture collection to mass-produced furniture and custom-upholstered pieces?
"MoxieMade is hand-crafted in the U.S. and made to order, which is a huge point of difference from much of the mass-produced furniture that is sold. We leveraged our design expertise to curate a selection of fabrics that are not only timeless and fun but extremely durable. Additionally, all pieces can be made COM (customer’s own material). While we keep the quality high, our prices are much lower than most custom pieces."
Where are your products made?
"Each piece is made to order in either North Carolina or California. We are proud of the fact that we are manufacturing domestically. Among other benefits, we find that this reduces the turnaround time. "
Aesthetically, how would you describe your collection?
"We looked for furniture with clean and simple lines that would stand the test of time. This furniture is made to last a lifetime so we eschewed anything trendy. The fabric is where we had some fun. There is a range of selection from neutrals that might be better on larger pieces to more whimsical patterns like those found in the Elworthy Studio Capsule Collection for MoxieMade."
There are countless different shapes you could have chosen for your furniture, but you landed on quite transitional, if not modern, designs. What was the thinking there?
"We were drawn to furniture that would work across different interior styles. Basically, each piece needed to be able to play well with others. We asked ourselves could this piece work equally well next to a Barcelona chair or a Louis XVI commode. If the answer was yes, then it was a keeper. Other pieces solved very real design challenges. Take the Lexington sofa with its paneled back, for example. It solves the problem of showing a plain backside when you don’t have the space or configuration for a sofa table."
You’ve curated a pretty tight assortment of fabrics that also seems widely versatile. What did you look for in fabrics?
"We had a few different criteria. For the most part, larger pieces like sectionals and sofas tend to be upholstered in solids, so for this category we looked for attractive neutrals in performance fabrics that would stand up to kids and pets. Just because they are neutral doesn’t mean that they aren’t fun. You will notice a mix of velvets, linens, and colors like eggplant purple (fig) and burnt orange (tangelo) that add personality to a room. Texture was also important to us. Our performance basketweave collection has a multi-toned effect and again, is highly durable as well."
"Kate’s work is entirely original. We were immediately smitten with the way her designs combine urban grit with organic flavor. When we met we discovered that she is another Jersey girl living on the west coast and we knew it was meant to be. She immediately understood MoxieMade and what we are trying to achieve."
Do you expect to do more fabric collaborations in the future?
"Absolutely! Stay tuned for some exciting new developments in 2018."
A few of your pieces seem to have custom details like patterned tapes, nailhead trim, and seat and back cushions wrapped in different fabrics—beautiful! How does customization work?
"We can customize anything even beyond our standard offerings. That being said, the design process can feel a tad overwhelming when you have lots of different options. With this in mind, we offer free design consultation with every purchase. We happily help each customer determine the best tapes, nailheads, and fabric based on the piece of furniture and overall space that they’re designing."
What’s next for MoxieMade? How often do you plan to introduce new designs? Can we expect to see tables or casegoods in the future?
"We have so much good stuff in store. Look for upholstered beds in early 2018. We also have pop-up shops planned — two currently in Northern California, but we are looking to take the pop-up concept on the road so more people can try out MoxieMade for themselves."
Lastly, what’s behind the name?
"Moxie means sass, courage, spunk, determination and attitude. Both Dimitra and I feel we bring those qualities to MoxieMade and Evars + Anderson each and every day. With each piece of furniture we make or room we design, we strive to banish the blah and load on the fun."