Give Back And Decorate This World Water Day
Aura is partnering with charity:water for an incredible cause.
Want a high-tech piece of decor that also gives back? Aura, the smart digital picture frame, has partnered with charity:water to create a limited edition, crystal blue model with the goal of raising both awareness and funds in honor of World Water Day. To help fight the crisis of 663 million people living without access to safe, clean water, Aura will produce 500 frames engraved with a production number with proceeds going towards the charity.
While many companies have products that give back, this collaboration actually can make a serious impact. Since Well Members (aka private donors) cover all operating costs at charity:water, 100% of donations actually go towards funding water projects. Each purchase of the limited-edition Aura frame will contribute $60 towards charity: water with every purchase. One cool fact? Every dollar invested in clean water yields $4–$12 in economic returns. So each frame bought bring hundreds of dollars towards bringing cleaning water to areas in need around the world!