Do you ever tag or send DMs to your favorite brands on Instagram? Well the furniture makers over at Floyd definitely listen. The company focused on creating lasting pieces that are simple to move and assemble just released a brand new side table after receiving an overwhelming number of demands for the item from customers. After launching Instagram polls to allow followers to help craft specific elements to the table, the brand was able to launch the piece in only 10 weeks.
“As our brand continues to grow, we remain committed to delivering the best possible customer experience, from start to finish,” explains Kyle Hoff, co-founder of Floyd. “Involving our customers in these important decisions has been a learning experience, and we’re able to give them the best version of the products they want most.”
“We got the idea for the birch table surface after an overwhelming number of customers asked for a companion to live alongside the Floyd Bed, also made of birch,” Hoff says. “Being able to incorporate consumer feedback in a swift and thoughtful manner is the only way forward in an age of digital brands — and something no other furniture company is doing. We really listen to and respect this type of feedback as we develop new products.”
To give customers options, the round, three-legged table comes in two sizes and five color combos with the option of an all-natural linoleum or real birch wood surface. Even better? It only takes two minutes to set up. Consider us sold.