Target's New Affordable Home Basics Line Is Going To Make You Forget About IKEA

Meet Made By Design.

Target's New Affordable Home Basics Line Is Going To Make You Forget About IKEA
Courtesy of Target.

In the past few years, Target has totally stepped up its home game by launching some pretty incredible new brands that offer great design at an affordable price. From Project62 to Opalhouse, these pretty collections have made the store one of our go-to spots to find amazing on-trend pieces that won't break the bank. Well now Target just announced a new home brand that will make shopping for everyday items even easier. Made By Design is going to offer over 750 pieces from kitchen supplies to furniture to closet organization at crazy low prices that even rival IKEA.

“Made By Design is the ultimate expression of our DNA — a commitment to the democratization of impeccable design,” says Mark Tritton, executive vice president and chief merchandising officer of Target. “This line is filled with beautiful, purposeful pieces that our guests can count on for superior quality, style and value season after season. It’s the perfect foundational brand to complement our assortment, which now features more distinct aesthetics than ever to help every guest make their house a home that truly reflects their unique personalities and preferences.”

Target's New Affordable Home Basics Line Is Going To Make You Forget About IKEA
Courtesy of Target.

Not only are these pieces useful and at great prices, but they're also designed to be super versatile. Little details are added to make cooking simpler, organization a cinch, and styling so simple. The collection will hit stores June 23, but we're already scoping out our faves.

I am Lonny's Senior Associate Editor. You can find me writing about interior tips, scouting out the coolest new spots, and rallying behind amazing female entrepreneurs. You can reach me at shelby.wax@livingly.com or on Instagram @shelbywax.
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