This Classic IKEA Bag Is Getting A Makeover
A collab with French retailer Collette is getting IKEA dotty.
Everyone knows the classic IKEA shopping bag. It's big, blue, fits a million home items inside, and only costs $0.99. I personally use mine to tout all my clothes over to the laundromat every week. It's that great. Well thanks to a collaboration with French retailer Colette, the giant carry-all is getting a makeover. IKEA announced today a collaboration with the brand, and its Creative Director Sarah Andelman, that will celebrate unconventional thinking and playfulness in design.
Not only will the FRAKTA bag get some new spots, but a number of other iconic products get a fun revamp through the collab. Unfortunately, the two brands won't release the new line until 2018, so keep your calendars marked.