The Power Couple Behind An Innovative Bedding Brand
The Brooklinen co-founders talk their beginnings.
Don't you love the feeling of crisp high-end sheets? So do Vicki and Rich Fulop. The married couple is the duo behind Brooklinen, an elevated bedding company focused on selling luxurious linens for a reasonable price. Since launching in 2014, the brand has become the fasting growing business in the field and just received a new $10 million investment that will let the team expand its product line and improve the customer experience. Lonny chatted with Vicki Folup about their inspiration for Brooklinen and how the brand is moving the bedding industry forward.
Although the pair was not in the home-decor industry before starting their company, a lapse in the market inspired them to get started. "A few years ago, when we were on a weekend getaway, we had a magical sleep on amazing sheets," says Folup. "They were cool to the touch and sumptuously soft. We loved them so much and tried to buy them at the hotel, only to discover that they were $800. We found that high-end, quality sheets were all super-expensive, and that we couldn’t find anyone at that time that had reimagined the supply chain to cut the unnecessary costs and deliver the same quality product at a better price."
"Brooklinen germinated and started as a mutual curiosity and passion project," Folup explains. "In our free time we started teaching ourselves about textiles and drawing out how we would do the packaging, how we wanted sheets to feel, designs we wanted to create (all minimalist, for a subtly-masculine aesthetic), and how we could bring them to market. At some point during that process, we just said, 'Let’s go for it," and started cold-calling factories and getting prototypes made."
Now starting a company with your S.O. can't always be easy. But the pair made their partnership work at the office and at home. "I know we’ve found the right balance for us, which means that generally if we feel like talking about the business outside of the office, we’ll talk about it," says Folup. "We love what we do and are passionate about it, so it doesn’t always feel like work — just sharing something one of us is thinking or is excited about, or getting advice. We definitely work outside of the office, but I don’t think either of us would want to have it any other way."
While the brand has already excelled at creating an excellent curation of minimalist sheets and comforters, the newly announced funding is letting the team look towards its clientele. "We just want to serve them better and build the ultimate end-to-end, consumer-dictated shopping experience," says Folup. "This investment will enable us to give them more of that they have been asking for — with everything from expanding our home offerings and scaling production to building out our team and tech so that we can reach them faster, online and off." We can't wait to see what the bedding brand will dream up.