(Ph. courtesy Puretergent)I have a confession to make: I'm a bit of a laundry fanatic. Chock it up to an exasperated mother forcing me to wash my own soiled separates from a very young age, plus a passion for sensitive vintage pieces. While I have my garment care indulgences—The Laundress wool & cashmere wash, cedar blocks from Japan—I find less is more when it comes to the weekly spin cycle. If I could hand-wash my clothes in a running spring using local goat's milk soap, I would, but that's not going to happen anytime soon. The next best thing? Puretergent, an all-natural laundry soap out of Berkeley, California, America's unofficial green mecca.
Puretergent is biodegradable and petroleum- and phosphate-free—the list of what's not in this reads like pure poetry to the crunchier amongst us. It's great for your clothes , easy on your skin, and comes in three different varieties—aloe-infused Gentle, lavender-scented Calm, and essential oils-based Fresh—each with its own unique formula to tackle your laundry problems. The entire line is available online from $13 for 50 fluid ounces.