Attention all fans of home decor at reasonable prices: Target just announced it is releasing a brand new home brand and we couldn't be more excited. Slated to hit stores this September, Project 62 is described as "a modern home brand thoughtfully designed for everyday life." Um, sounds like we have another reason to spend all our money at Target.
Target’s executive vice president and chief merchandising officer Mark Tritton chatted about expanding with the new collection. "We knew we’d need to refresh our offerings—and define new ones—so our guests continue to love what they’re discovering at Target and want to keep coming back, again and again," he said. "It’s not just about creating a great product assortment—it’s how we bring the brand to life for our guests in stores, digitally and in our marketing, so that at every touchpoint, our guests understand that this brand’s not just new—it’s created especially for them."
With cool furniture pieces and sweet decor in elevated materials that we could totally see on our shelves, this collection is clearly straight out of our dreams. In fact, we already have a Target trip pencilled in for our September calendars.
Update: The collection is out now! Find it over on Target.