See Target's New 360 Degree Home Shopping Experience
A digital showroom is changing how you online shop.
Do you ever see a room and just want to have everything inside? Well Target just released a new feature that lets you shop its amazingly styled rooms. Thanks to some CGI tech, the store released a new 360-degree virtual reality-like experience that lets you see the decor pieces you want in action — and then drop them in your shopping cart.
So customers with different styles can get a taste of the tech, Target created experiences within modern, farmhouse, mid-century, and traditional styled rooms. So whether you're looking for a woven basket wall hanging or a mid-century pendant, the site has you covered.
"We’re constantly searching for new ways to inspire our guests and make shopping at Target an easy and inspiring experience,” says Mike McNamara, Target's chief digital officer. “And we’re just beginning to tap the power of CGI with this virtual reality living room—there’s a ton of potential to create even richer, engaging digital experiences for our guests." Clearly, this team of geniuses knows how easy it is to get us to spend all our money at Target. But when the home section keeps getting better and better, we aren't complaining.