West Elm's New Tech Lets You Shop Your Pinterest Boards

Next-gen home shopping is here.

West Elm's New Tech Lets You Shop Your Pin Boards
Photographed by David Katz for West Elm.

Do you love pinning your favorite home decor on Pinterest, but have trouble actually finding something similar to that perfect item you're looking for? Well West Elm is here to help you solve that problem. The brand created a new image recognition tool which leverages a user’s or any public Pinterest board to turn inspiration into products users can actually shop on West Elm. In short, your favorite inspo images will automatically transform into your own personalized wishlist.

Wonder how it works? Machine learning and artificial intelligence powered by Clarifai API technology recognize a user’s style and color preferences to provide product recs that best match their inspiration. It's almost like having your own personal shopper find the items that you already love. See how it works below and get pinning!

I am Lonny's Senior Associate Editor. You can find me writing about interior tips, scouting out the coolest new spots, and rallying behind amazing female entrepreneurs. You can reach me at shelby.wax@livingly.com or on Instagram @shelbywax.
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