True Botanicals' New S.F. Store Is A California Dream

See the Jeremiah Brent-designed skincare paradise.

True Botanicals New S.F. Store Is A California Dream
Courtesy of True Botanicals.

What's better than finding the perfect skincare products that are all-natural, sustainably sourced, and actually target your needs? Shopping for them in a beautifully designed space, of course. True Botanicals just opened up its first S.F. store and it's hard not to fall in love. Designed by Jeremiah Brent, the space captures the California spirit with a warm mix of modern and rustic elements. From Apparatus bubble lights to a plethora of natural materials and greenery, it's the perfect blend of laid-back luxury.

With its HQ upstairs, the new store serves as a flagship for the skincare company to show off its amazing products. Founder Hillary Peterson created the brand in 2015 with a goal of creating a line that completely eliminated toxic chemicals used by many other beauty companies. Now with its growing cult following (including celebs like Olivia Wilde), True Botanicals is looking to expand even further.

True Botanicals New S.F. Store Is A California Dream
Courtesy of True Botanicals.

One highlight of the Jackson Square store is an aromatherapy bar, where visitors can create their own blend of fragrances that fit their needs. Not only do they smell amazing, but each oil provides multiple skin and health benefits to the wearer. The store also has a test lab where you can take a peek at how its natural non-toxic products are made.

True Botanicals New S.F. Store Is A California Dream
Courtesy of True Botanicals.

Our favorite part of the design? An incredible sink where you can test out all the True Botanicals goods for yourself. Reclaimed wood and gorgeous natural marble make this Jeremiah Brent-designed masterpiece an Instagram waiting to happen.

True Botanicals New S.F. Store Is A California Dream
Courtesy of True Botanicals.

If you're in need of a little more TLC, the store also has a skin clinic where it offers customized facials. The gorgeous treatment rooms are just an added bonus to booking an appointment.

Want to get a look for yourself? The S.F. store is now open at 524 Washington Street. 

I am Lonny's Senior Associate Editor. You can find me writing about interior tips, scouting out the coolest new spots, and rallying behind amazing female entrepreneurs. You can reach me at shelby.wax@livingly.com or on Instagram @shelbywax.
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