Take A Peek Inside Goop's New Austin Pop-Up Store

Austin, consider yourself Goop'd.

Take A Peek Inside Goop's New Austin Pop-Up Store
Photographed by Brad Mitchell Cohen for Goop.

It was only a matter of time before Goop flew Southwest. Following a string of successful pop-up stores around the country, the all-encompassing lifestyle brand is expanding its influence a little further, officially opening its doors in Austin, Texas.

Sitting pretty at 1204 South Congress Avenue, the space — known as Goop Mrkt — will be open for business until April 28.

Wellness warriors can now soak up the Goop experience firsthand — for a limited time — with everything from beauty masterclasses, pilates workshops, treatments, doctor-led demos, and even tarot card readings, now available under the one roof.

Take A Peek Inside Goop's New Austin Pop-Up Store
Photographed by Brad Mitchell Cohen for Goop.

Inside the newly minted space, designed by Sasha Adler of Chicago-based interiors firm Sasha Adler Design, the modern and minimal outfit certainly receives the Goop tick of approval. Boasting plush, white sofas and statement-making tiled floors throughout, the expansive new space — occupying a staggering 2,300 square feet — covers a lot of ground.

Take A Peek Inside Goop's New Austin Pop-Up Store
Photographed by Brad Mitchell Cohen for Goop.

Serving as a high-end boutique-meets-holistic wellness clinic, here you'll find everything from a vintage-style bath tub, alongside Goop's must-have amenities (should you need to bathe while visiting) and contemporary open shelving, displaying the latest and greatest in Gwyneth-vetted goodies — including fashion and beauty products, and the upper-echelon of kitchen and homewares.

Take A Peek Inside Goop's New Austin Pop-Up Store
Photographed by Brad Mitchell Cohen for Goop.

Among the multitude of masterclass offerings now available to Austin residents, fans of the brand are encouraged to sign up for dance cardio and rope toning workouts with Amanda Kloots, aura photography by Mood by Moss, clean beauty master classes, and educational workshops such as eye health and vision solutions with LensCrafters.

Take A Peek Inside Goop's New Austin Pop-Up Store
Photographed by Brad Mitchell Cohen for Goop.

The space also includes its very own built-in treatment rooms, perfect for an express facial or impromptu wellness one-on-one. To learn more about Goop's brand new pop-up store, visit its website here.

I am Lonny's Home Editor. You can find me writing about beautiful home renovations, marveling at unique spaces and coveting city apartments. You can reach me at ashley.ropati@livingly.com or on Instagram @ashleyropati.
Comments
Follow Us Everywhere