Weed Industry Women & Their Favorite Houseplants

Meet their best buds.

Photographed by Nicki Sebastian for Lonny.

Say goodbye to the stoner stereotype. As cannabis is getting legalized for both medical and recreational use across the country, women are coming out on top as the entrepreneurs claiming the industry and helping transform the plant's narrative from an illicit substance that has unfairly incarcerated millions to a healthy, beneficial drug that can heal and bring together communities. 

While the women of weed are doing lots of hard work to advocate for cannabis use and also develop their own brands, they also love to curate retreats for self-care in their own homes. One of their favorite ways to bring wellness to their spaces? With lots of plants, of course! After all, there's nothing better to add positive, healthy vibes to a home than a collection of beautiful greens.

To cap off celebrating Plant Month at Lonny, we spoke with three Los Angeles-based women in cannabis to share their favorite houseplants in their spaces and to discuss the importance of turning cannabis into one of the first female-led major industries in the country. Whether you are a life-long advocate or have never taken a hit, the stories of these amazing ladies will help you look at the transformative, bonding, and empowering abilities of marijuana in a whole new light. Read ahead to see why we all can use a little green in our homes and bodies.

Weed Industry Women & Their Favorite Houseplants
Photographed by Nicki Sebastian for Lonny.

Jess Assaf, founder of Cannabis Feminist

Lonny: Why is it important for you to have plants in your home?

Jess Assaf: As an entrepreneur, I spend most days working from home in Venice, so it is really important for me to inhabit a beautiful, colorful space that inspires me. Plants help purify the air and add a lot of warmth to my working and living environment.

My plants are sacred because I share them with my fiancé, Alex, who I met eight months ago at Burning Man. When we came back home in September, we immediately started living together. I knew it was official when he moved in his plant, and we got another plant to celebrate our love. We treat our plants as living beings and we respect them. 

Can you tell me about your favorite plant?

JA: My favorite plant in my home is my cannabis, which is a rotating assortment of organic flowers I sample from local farms. To me, cannabis is the most versatile, powerful, and misunderstood plant on the planet. Part of my mission with Cannabis Feminist is to return cannabis to its roots as a plant medicine here to help. Botanically speaking, the cannabis plant is female and economically, the industry has the highest percentage of female executives compared to all other industries. I believe cannabis will be the first billion-dollar industry run by women, so the plant means a lot to me. "She" represents the new feminism — the first opportunity women have to define, build and lead an entirely new industry.

Cannabis also has over 100 active compounds, called cannabinoids, that perfectly bind to receptors in our bodies to keep us balanced. We are inherently connected to cannabis and yet there is still so much we don't know about it. In many ways, cannabis represents the relationship between human beings and nature. 

Weed Industry Women & Their Favorite Houseplants
Photographed by Nicki Sebastian for Lonny.

What is your favorite spot in your home to use cannabis?

JA: My favorite spot to use cannabis is in my backyard that I share with my neighbors. There are about 20 of us. We all have dogs and love cannabis, so most days we have a ritual called "girl time" where all the dogs play and the humans use cannabis together. Then we usually stand in silence watching our dogs play like we are watching a movie.

I really appreciate the ritual of cannabis, the moments of the day dedicated to meaningful connection and conversation through sharing this plant. Cannabis brings people together and keeps them together. It is a tool to help us find meaning and power in our vulnerabilities. 

What inspired you to start your company?

JA: After spending the past year building Cannabis Feminist into a community of over 50,000 and really focusing on the California market, I came back to my bigger vision of democratizing plant medicine. I decided to shift my focus to hemp, a cannabinoid-rich plant that is legal in all 50 states. Hemp has the medicinal and healing potential of cannabis without the psychoactivity, so it is a true plant medicine.

I recently partnered with fellow wellness warrior, Christopher Gavigan, co-founder of The Honest Company, to launch Hempia, an educational platform with the mission of making hemp self-care mainstream. We have both spent the past 10+ years educating the public about healthier personal care products to protect our health from dangerous chemicals, and now we are elevating a plant that can prevent disease and transform health. This work feels revolutionary. 

Why do you believe women are leading the conversation and communities around cannabis today?

JA: Unlike all other industries, there is no glass ceiling in the cannabis industry. For the first time in history, we can build this our way, with our standards and values. And because many of us share a deep-rooted love for cannabis, we lead with authenticity and love, choosing collaboration over competition. We are using cannabis as a model for future female leadership in business and beyond. This is our time to show the world what we can do when we know how to use our voices. Cannabis is more than our plant — she's our platform to shine.

Weed Industry Women & Their Favorite Houseplants
Photographed by Nicki Sebastian for Lonny.

Kate Miller, co-founder and CEO of Miss Grass

Lonny: Why is it important for you to have plants in your home?

Kate Miller: Our plants bring life to our home. They’re living, breathing, remarkable little things. They need water and sunlight to thrive – very much like myself! They have a way of making me feel more grounded. We also have a lot of air purifying plants, which especially in L.A. makes me feel better about the air I’m breathing in daily. 

Can you tell me about your favorite plant?

KM: Where do I start! Well I think you know where I'll start, which is the cannabis plant. Its leaves are visually so beautiful, and its applications are immense. I’m forever grateful for all she is doing for me and so many others. I also love succulents. I have a ton of them in the house because they’re easy to keep alive (a huge plus!) and an assortment of them makes for a beautiful arrangement. Another one I love is the hibiscus plant – I dream of having a house with hibiscus lining the property. They’re gorgeous with the vibrant colored flowers against the lush green. And lastly, an L.A. classic — the Jacaranda tree. If you are ever in Los Angeles and notice the ground covered in little lavender flowers, you are standing under a Jacaranda. I could go on and on about all of the plants I love, but I'll stop there!

Weed Industry Women & Their Favorite Houseplants
Photographed by Nicki Sebastian for Lonny.

What is your favorite spot in your home to use cannabis?

KM: The quick answer? Everywhere! But really, it depends entirely on how I’m consuming. I have a CBD-infused facial serum that I use in the morning in my beauty routine. I take a CBD tincture nightly before bed. My favorite smoke session spot in the house is my outdoor patio. It’s my little sanctuary. I journal a lot out there, meditate, brainstorm – it’s my time to go inward and reset after a long busy day, get creatively inspired, and re-charged. 

What inspired you to start Miss Grass?

KM: Miss Grass has been manifesting for over a decade. I bought the URL back in 2008 when I was attending college at USC and working at a downtown L.A. dispensary. At the time, there was really nothing that catered to women in an elevated, premium way. Between the brands, the “stoner bro” stereotype, and the lack of educational resources available, nothing was resonating. The industry has evolved a ton since then, but the mission of Miss Grass remains the same — to create a lifestyle brand that authentically represents the modern woman, and the myriad of ways we are using cannabis to enhance our lives. 

Why do you believe women are leading the conversation and communities around cannabis today?

KM: Women have been using cannabis as a medicine for thousands of years, and they more recently have been the ones really spearheading the wellness movement. So it’s no surprise that as cannabis becomes more mainstream, women are continuing to embrace it as a wellness tool, and are the ones leading those conversations.

Weed Industry Women & Their Favorite Houseplants
Photographed by Nicki Sebastian for Lonny.

Anna Duckworth, co-founder and EIC of Miss Grass

Why is it important for you to have plants in your home?

Anna Duckworth: I’m a real creature of comfort. And plants have always been a way to make my space cozy and lived-in. But if I'm being completely honest, I talk to myself a lot and the plants make me feel like I haven't completely lost the plot. They're such good listeners. 

Can you tell me about your favorite plant?

AD: My favorite plant is actually a Monstera Deliciosa, which I think people call the Swiss Cheese plant. I've had it since it was just a wee thing and it's blossomed into a sprawling creature with big floppy, waxy leaves. Leaves like the skin I wish I had, you know? I actually name my plants with alliteration, so that one's called Floppy Fil.

What is your favorite spot in your home to use cannabis?

AD: I’m a big fan of cannabis at the kitchen sink while wearing my slippers. That's a bit strange. But I normally consume while I'm cooking and chatting with my partner, my family on Facetime back in Canada, or my plants.

Weed Industry Women & Their Favorite Houseplants
Photographed by Nicki Sebastian for Lonny.

What inspired you to start Miss Grass?

AD: Cannabis is a big part of my life, and the lives of so many women I know, but somehow there's not a whole lot out there that speaks to women from a brand perspective, an educational resource perspective, and a media perspective. The woman consumer has been completely overlooked.

Inadvertently, I've became a sort of guide for the women in my life who wanted to explore cannabis but weren't sure where to go or what to try. They were scared, but seemed to trust me. Miss Grass is really about creating that safe, trusted resource for the modern woman consumer and equipping her with the information she needs to make informed decisions. That means talking about everything from modes of consumption to sex to stigma to advocacy and the War on Drugs.

Why do you believe women are leading the conversation and communities around cannabis today?

AD: Women build community, and so does the plant. The combination of women and cannabis is pretty unstoppable.

As Lonny's Editor, you can find me writing about interior tips, scouting out the coolest new spots, and rallying behind amazing female entrepreneurs. You can reach me at shelby.wax@livingly.com or on Instagram @shelbywax.
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