Sugar Paper's New Look
The cult stationer's flagship boutique gets an interiors update thanks to design firm Life.Style.
Brentwood Country Mart is, quite possibly, the loveliest shopping experience in the Los Angeles area. Like a retail dreamscape from a Nancy Meyers movie, the succession of red barn structures house everything from the world's chicest post office (if you like a side of Saint James marinière shirts and striped Pendleton blankets with your forever stamps) to a loft-like Calypso St. Barth outpost and a wood-beamed Jenni Kayne boutique. Occupying a pristine corner of the circa-1948 shopping block is cult favorite stationer Sugar Paper—and with its whitewashed wall of windows and charming Dutch door, the facade of the space is as welcoming as the slogans emblazoned on the company's namesake paper goods ("All of me loves all of you;" "Be happy, be bright, be you").
The interiors, however, are only now on par with the store's refined, girlish contents, thanks to a recent makeover by Shannon Wollack and Brittany Zwickl of Life.Style. The firm, known for their polished, breezy, California-friendly designs, took the store from sweet to sophisticated, with luxe additions including brass light fixtures by David Hicks, Peter Dunham fabrics in feminine hues, and custom white and brass nesting tables.
The white, gold, and blush-toned palette is a serene take on a jewel-box look, adding a dose of glamour to the now 10-year-old space. At once strong and delicate, the design allows the real stars—the stationery and paper goods—to shine. Collaborations with J. Crew, Target, and Mark & Graham have put Sugar Paper founders Chelsea Shukov and Jamie Grobecker on a national stage, but it's their hometown space that best represents the brand's identity, which continues to evolve with their taste—and that of their beloved shoppers. Says Shukov: "We wanted every detail to feel more special than before, while still making sure that our existing customers felt at home."