Target Teams Up With Chip & Joanna Gaines

Shiplap for everyone.

Target Teams Up With Chip & Joanna Gaines
Photo: Courtesy of Target.

If it seems like Chip and Joanna Gaines are heading toward decor domination, it’s because, well, they are. Their latest collaboration with Target is proof that the powerhouse couple, who made "shiplap" a household term, shows no signs of slowing down.

Hot on the heels of the couple’s many brand team-ups (Kilz, Pier 1, and more) and mega-popular Magnolia Market, the Fixer Upper duo just announced its lifestyle brand, Hearth & Hand, with Target.

Target Teams Up With Chip & Joanna Gaines
Photo: Courtesy of Target.

Hearth & Hand is a multi-product collection boasting many (300!) rustic finds from tabletop pieces (hello, ceramic pitcher) to home décor to gifts. The collection launches online and in stores on November 5 and according to Target, will span years to come (so it is hardly limited run). Phew! 

We know we aren’t alone in our obsession with all things Chip and Joanna, so to say our inner farm girl is over the moon for this is an understatement.

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