Snowe Takes The Showroom Experience To The Next Level
The Whitespace is Snowe's cool new creation lab.
Need a spot to find all your perfect home essentials and also get totally inspired? Enter Snowe's The Whitespace. Located in NYC's Union Square, the ‘next-generation’ retail experience blends a work space, an immersive showroom in the form of a shoppable loft apartment, a content creation studio, a dynamic event space, and a testing ground for future showroom experiences. Essentially, it's everything you could ever want in a space.
While Snowe sells simple, yet high-end essentials everyone needs in their home from linens to dishes to glassware, we love that The Whitespace shows how these basics only serve as a jumping off point for incredible design. With a reservation, guests can purchase their essentials, while also seeing how to integrate them within a home decor scheme. While the brand could have easily put their basic white goods out on display, the team went a step further to create a hub for creation, inspiration, and community.