The Cool Company Giving Homes To Artists On The Road
For Those Who Tour offers musicians the ultimate crash-pad.
Musicians are used to living a rough life on the road. Especially for smaller bands, going on tour means cramming into a van with your crew and equipment for weeks on end without much sleep or comfort. Well one company is looking to give these artists a bit of respite. For Those Who Tour is a unique project from The Participation Agency that has created multiple residences around the country for bands to crash while in town. Instead of a cheap motel, artists can live in chic spaces equipped for practice, rest, and even a performance or two.
With stylish spaces in Jersey City, El Paso, and Hollywood, musicians are given a chance to take breaks from the tour life and work on their craft Not only do many come outfitted with music equipment, they also come with complimentary amenities donated from cool brands to help them refuel and get back to business. We asked co-founder and chief creative officer of The Participation Agency Jessica Resler to chat about this unique creative space.
Why did you start the Participation Agency and For Those Who Tour?
Jessica Resler: We started The PA because we saw a void in the market for experiential that is immersive, 360, and the highest levels of creativity. At the time we started The PA, experiential was relatively new and we wanted to make our mark given the above criteria. We started FTWT because we wanted to bridge the gap between emerging communities, brands, and artists.
Why do artists need these spaces?
JR: Artists have a complicated life on the road. They travel from town to town to survive as a creative entity and it's not always glamorous but people do it for the passion. We speak to musicians every day and we recognize their needs. They don't need to be rewarded with giant recording studios but they do need basic life amenities that help them keep their passion alive while they build towards their dream. This is where our program is incredibly efficient and rewarding.
How do you hope to see FTWT grow in the next few years with new locations and partnerships?
JR: We have many locations on our radar and are excited to build around emerging towns who believe that arts, music and culture are a means to progressive thinking. This is our thesis and we're bringing on continued partners who share those same values and ethos. We don't have a goal number in mind but are eager and excited to keep the amazing momentum we've been able to realize thus far for all the partners involved!