Anthropologie Releases AR Tech To Help You Go Custom
High design with high tech.
Ordering custom furniture is a difficult task. Not only do you have to choose between dozens of options for fabric, hardware, and finishes, but once you make your choice, it's hard to go back. To alleviate the anxiety behind the process, Anthropologie is going high tech to help you really visualize your perfect piece before you buy it.
With the help of AR technology, customers can see personalized furniture designs with choices across 120 styles, 11 fabrics, 152 colors, and hardware and leg finishes. "The new AR feature for our iOS app and 3D 360 ˚ CGI imagery for our website empower customers to make better informed and more personalized design decisions with greater ease, accuracy and inspiration," Anthropologie published in a statement.
Shopping on your iPhone? The iOS app AR feature uses Apple’s ARKit technology and delivers nearly 100% scale and color accuracy. If you want to check it out from your computer, you have the option of seeing a full range of the custom collection. Either way, going custom has never been easier.