The Home Decor Brand that Will Change the Way You Think About Basics

Meet Snowe—your brand-new source for a starter home with style.

The Sheet Set in Essential White, $265. 
The Sheet Set in Essential White, $265. 
All images courtesy of Snowe

Guys? I'm about to rock your world. For those of us with a taste for Egyptian cotton, Italian sheets, and Limoges porcelain, but lack the funds to back it up, never fear. Snowe is here, and it's going to be a game-changer. Straight out of the gate, this new line of home decor essentials—which cuts out the middleman for savings but doesn't skimp on quality—is the antithesis to disposable basics.

Drinkware, dinnerware, and flatware from Snowe.
Drinkware, dinnerware, and flatware from Snowe.

The key word here is quality. Flatware has a nice heft to it when you pick it up; glasses have that lovely crystallized ringing sound when you tap them (and are dishwasher-safe to boot). If, like me, you love a crisp percale sheet, you'll be in heaven with SNOWE's Italian-milled offerings. And don't get me started on those Egyptian cotton bath towels; made in a Portuguese factory that uses an innovative technology to trap each cotton fiber with air, they're cloud-soft and marshmallow-fluffy without the weight that will doom your dryer to an endless spin cycle.

FROM TOP LEFT The Serving Set, $50. Snowe's sinfully soft towel sets. The Short Tumbler set, $60. The Starter Sleep Set, $640.
FROM TOP LEFT The Serving Set, $50. Snowe's sinfully soft towel sets. The Short Tumbler set, $60. The Starter Sleep Set, $640.
Hand-finished cotton percale give Snowe's bed linens a summer-crisp feel.
Hand-finished cotton percale give Snowe's bed linens a summer-crisp feel.

The best part? The pieces can be layered with other products you already own with embellishments and ornamentation. That boho throw pillow, those gilded dishes, the quirky set of cocktail glasses you found at a flea market: all look even better when mixed with Snowe's debut Foundation Collection. Thank me later—let's get shopping.

Good times start with Snowe.
Good times start with Snowe.

I'm the former Executive Editor of Lonny.
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