Tell us a little bit about the idea of "Pacific Northwest Modern."
"Part of the evolution of the brand has been a desire to focus on modernity; previously we focused on traditional styles. Maybe the customer is getting tired of midcentury, but isn’t ready to go European modern."

"We found an amazing group of architects working in the 1930s-1950s whose influences were clean lines and beautiful materials—simple, clean, and modern, but very approachable; very on-brand."