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SEPTEMBER / OCTOBER 2011
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MARKET Floor Plans The Rug Company announces a series of new ventures, including its first e-commerce site and a new collection of dhurries he start of fall marks a season of new beginnings at The Rug Company. The London-based firm is premiering a collection of modestly priced rugs (with cotton dhurries starting at $310); launching its first e-commerce site at the end of September; and opening a second Manhattan location in the new year. The expanded rug collection mixes the company’s reputation for superior craftsmanship with fresh, forwardthinking designs. “The highest level of customer satisfaction and buying experience continues to be very important to us,” says Cofounder and CEO Christopher Sharp. “We genuinely want our clients to buy a rug they are truly happy with.” L T MARKET The Rug Company’s Insider Tips on Buying a Rug • Before choosing a rug, you must understand its purpose. Do you want it to be a statement piece? Should it define a space? • Opt for a good-quality handmade rug. It will last longer. • Choose a rug as you would choose a piece of art; don’t be afraid of pattern or color. Be sure to try the rug at home before purchasing; it may look different in a new environment, and varied light levels can affect its appearance dramatically. • Purchase the largest rug you can afford to unify your room; however, if you are attempting to break up a room to accommodate various purposes, a number of smaller rugs can accomplish that effect beautifully. • Don’t be afraid to go custom. The Rug Company offers a comprehensive custom service and encourages customers who want something unique to explore the endless possibilities of rug design. • Most of all, you must love the rug. It’s something that should last forever. Zap Hand-Knotted Tibetan Wool Rug, 6' x 9', by Fiona Curran: $6,264; The Rug Company Handmade 100% Cotton Indian Dhurries: $310–$1,400; The Rug Company (available mid-September) 36 Lonny SEPTEMBER • OCTOBER 2011 2011 SEPTEMBER • OCTOBER Lonny 37