Wallet Friendly
IKEA is one of the few companies that actually lower prices over the years, due to efficient production methods, better use of materials, and economies of scale. Some good examples are the BILLY bookcase, which changed from $82 in 1985 to $59.99 now, the LACK side table, which went from $25 to $9.99, and the KLIPPAN loveseat, which lowered from $395 to $299.