Julie Smith-Clementi
As the creative director of architecture firm Rios Clementi Hale Studios, founded notNeutral as a way to show design at another scale that had a different pace than a large, architectural project. Shortly after launching the brand, Julie Smith-Clementi decided to commit herself to notNeutral full time.

"When studying abroad in Italy, I was surrounded by design in every part of the surroundings," she says. "In starting notNeutral, I wanted to bring that same sense of design to the products that surround us in the US by introducing color, pattern, and joy. It started as a lifestyle, home, and children’s line that encompassed aspects of dining, garden, and gifts."

This just goes to show a side project doesn't have to stay on the side.

notNeutral CALA Teapot, $50, notNeutral.