Genevieve Garruppo / Lonny
What attracted you to this project?
"It’s a brand-new concept that nobody’s ever executed before. At first I was like, “Wait, how is this going to work?” and I was told that the pinners would decide what shows up in my room. My initial reaction was “How am I going to make sure everything looks good?” I’m a bit of a control freak—I like things the way I like things. And CB2 said to me, ‘Well, that’s the fun of it all!”"