How To Create A Mood Board: HomeGoods Edition

Pinterest wasn't just a great idea—it was born out of a tried-and-true brainstorming practice employed by magazine art directors and interiors insiders for ages: the mood board. And while it seems like mood boards are everywhere these days, we feel like the method to making a truly great one has been lost along the way. Enter our Art Director, Wendy Scofield, who opened up about how she conceived one of the features in our latest issue, and how she incorporated products from housewares super store HomeGoods into the process.

(ph. © Lonny / Angelica Domingo)
1. Establish a color palette
"We knew that the DiTullio farmhouse was awash in various shades of white, so we wanted to keep that in mind as we browsed through the products at HomeGoods. To do that, we pulled paint swatches and elements from nature to keep us focused on the color theme."

2. Add texture
"We also wanted to add a tactile element to play up the sense of coziness. So we adhered images of nubby cottons and woven baskets, as well as netting samples. We also identified ways to hint at Stéphane's French heritage: striped rugs and linen tea towels."

3. Include blueprints or sketches
"Starting with scouting images of the house and incorporating them into the mood board helped us visualize each space, fill design holes, and focus on areas that needed more attention, such as the small living room, tables, and bedding."

4. Plan ahead
"A mood board isn't just for inspiration—it's for realization. Once we figured out the palette we were working with, the kinds of textures we wanted, and the types of products that would look great in the house, we searched online to get a feel for what was on the market and added them to the board. This helped us stay focused and guided us toward the right shapes and sizes during our shopping trip at HomeGoods."

5. Follow through
"While we were shopping, we kept photos of our mood board on our phones for reference, and we pulled pretty much anything we thought would fit the bill. Having all of our ideas right at our fingertips helped prevent distraction and saved precious time, since we had already talked through and visualized all of our decisions."
I'm the former Deputy Editor at Lonny.
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