A Classic New York Apartment Steals the Show in this Fashion Shoot
Trademark's Fall 2015 look book was shot in the designers' mother's chic home
"It looks like my mother," says designer Pookie Burch, speaking of the fall 2015 collection she and sister Louisa created under their year-old label Trademark. Midcentury-inspired tones and boxy shapes rounded out the stylish offerings, which were shot in the classically-appointed Manhattan apartment owned by the designers' mother-muse, Susan Cole, lending an air of Hitchcock-era gloss to the decidedly "normcore" fashions. Eye candy for the decor lover, the set—artful plate stacking in the kitchen, that delectable rattan chair, perfectly loose entryway tabletop styling—could easily be torn from the pages of our favorite interiors magazines.