A Well-Sourced Gift Guide
Lonny's Sarah Storms works with shopping app House Account to pick her holiday favorites from boutiques across the country
The humble cell phone is fast becoming the design lover's best friend: from browsing great outfits on Instagram to pinning interiors inspiration on a whim, there seem to be endless ways to access great style on the go. But it was only when we were introduced to interactive app House Account that we began rethinking the meaning of a well-curated feed.
The app works with high-end boutiques across the country—from indie-chic Bird in Brooklyn to LA's glossy Fred Segal—to provide a daily-updated photo stream of product favorites, new arrivals, and store imagery that keeps customers up to speed on the latest offerings. Like a gorgeously edited wish list, the app allows you to search for specific shops, designers, or items, inquire directly to store owners about products, and purchase online or in store.
When House Account asked me to curate my own holiday gift guide using products posted by their wide network of boutiques, I was thrilled to have an excuse to scroll through the eye candy on display. In the end, I stumbled upon a fair balance of home and fashion covetables, including Seaman Schepps pearl earrings on offer at Charleston-based Croghan's Jewel Box; a dreamy 19th-century velvet settee from New York antiques heavyweight Mecox Gardens; a fur-collared Wes Gordon motorcycle jacket from Raleigh's Vermillion; and a framed suzani at San Francisco home goods store St. Frank. A must-have Clare Vivier clutch from Minnesota shop Grethen House shares a graphic quality with cobalt pillows from Charlotte, North Carolina, interiors trove Isabella, and the fringed Laurence Dacade boots at Fivestory are equally as boho-chic as a collection of suede tassel necklaces by Twig & Twine. An impossibly diverse—and purely stylish—design resource, the genius app truly provides something for every holiday wish list.