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Heilpern's advice to those looking to gain followers? "Slow and steady wins the race maybe? I don't know," she says. "There is no formula to this. Just be true to yourself, put out there what makes you proud and happy, and I believe it will be returned to you."

"I think it really is just smart to remember that it is a powerful platform for the distribution of ideas and images," she says. "So make it count, make your voice heard, and represent your self in a way that makes you feel proud. But also remember that it is not the measurement for success and to not focus so much on it."