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Yield Design Co.
The Yield team's Instagram mantra? "Always try to balance a sensitivity to what people are interested in seeing in their feed, while remaining true to the interests and distinguishing characteristics that define you and your brand," they say.

"Even when the brand grows, it’s okay to have an occasional long-form post that is more personal and thoughtfully written regarding successes or struggles of the business. As long as it’s not overwhelming to the point that your designs take a back seat, your audience appreciates knowing the humans behind the brand."