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How Social Media Transformed My Business

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Before the rise of social media, creatives in the design field had to go through a number of intricate steps to gain customers. Now, all one has to do is create an Instagram account. With social media taking over the field of marketing, designers are turning to the platform as an easy way to transform individual followers into customers.

However now with a plethora of design accounts to follow, growing your business via Instagram is a nuanced skill. To get some insight into the process, we asked four amazing designers with large followings to share their thoughts on how social media has transformed their careers. Click ahead to hear their stories and advice.