Photographed by Erin Kunkel for Lonny.
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One visit to Lisa Buhler’s cult-followed e-tailer Lisa Says Gah and you’re hooked. The former Nasty Gal buyer and founder of the beloved S.F.-based brand has an eagle-eye for design.

So, it only makes sense her creative Hayes Valley apartment would have the same level of curation as her hit site.

And, it certainly does — but it also comes with a pretty spectacular story: Lisa and her husband traded renovations for rent-free living (which, in the Bay Area, is a game changer).

That said, it was a lot of hard work (and a complete gut job) to tailor it into a space that felt like a vibrant, streamlined haven of vintage and modern finds. Ahead, you’ll get an insider peek at the fashion pro’s unexpected San Francisco flat. Are we letting out a resounding “gah” right now? You betcha.