You’ve since expanded from your flagship Sacramento Street location in San Francisco to Palo Alto and Southern California. And each store is a little bit different. How do you approach each space to ensure they have their own personality?
"It is really important for us that each space be unique and differentiated. We create that by anchoring each store in a sense of place. If there is one collector that represents St. Frank, what does her home look like in each of these places? The LA store, for example, is very specific to Culver City with a modern, industrial feel. The Palo Alto store is more about laid back, Californian elegance. The San Francisco store is formal, but unexpected for our cultivated city dweller."