Instagram Stories: @JandGDesign
The new wave of New Trad finds its ideal ambassadors in a pair of up-and-coming New York designers.
In New York, a city with a long and illustrious interior design tradition, one firm seems to have fostered more remarkable careers than any other, that of legendary aesthetes Albert Hadley and Sister Parish. Bunny Williams, Thom Filicia, and Thomas Jayne all honed their skills under the era-defining aesthetes. Now, a new generation of their acolytes—those guided by Hadley and Parish's protégés—are coming to the fore, and putting their own updated stamp on the decorating world.
When J+G Design's Jennifer Beek Hunter and Georgie Hambright met at Housing Works’ annual charity event, Design on a Dime, they quickly realized that they "were 'related' through the family tree of design," explains Hunter. Both had worked for designers who hailed from Albert Hadley's impressive branch. They found, she notes, "an immediate and undeniable chemistry" thanks to their shared appreciation for a brilliantly refreshed take on traditional style. Rather than via society circles, the entrepreneurial pair have made their name—and their transfixing interiors—known via the 21st-century equivalent, Instagram. Give them a follow for daily inspiration, and keep reading below to see how it's done.
"While our style tends to be more traditional, we're young designers and have a younger clientele. Our aesthetic is in a classic vein, but with a fresh take. We love playful pops of color as well as clean, tailored lines. [Many of] our clients are families who are buying their first 'grown up' home. They look to us to guide them through the process and help them make those key decisions. It is definitely a cool role to be in, knowing that you are impacting someone's life in such a big way."
"Instagram is our favorite social media outlet by far. When we went off on our own, we didn't take any clients with us, and thus did not have a portfolio to show. We used Instagram as our voice to communicate our aesthetic. We wanted to be approachable to our followers and invite them into the world of J+G Design. We find that when we try to force [an Instagram photo] it looks staged and fabricated and our followers can see right through that."
"Our feed truly is a love letter to New York City! We feel particularly lucky to live and work in a city that inspires us every day. You literally never know what you will find or see when you turn that street corner. We're biased, but we have to say we love the area right in our own "backyard" here in the Meatpacking District. If you have not paid a visit to the new Whitney Museum it is a must. Then stop for drinks next door at Santina."
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"We find inspiration everywhere we go. We are currently really into hand-painted wall murals and incorporating that artisanal quality into current projects. We love collaborating with local artists and craftsmen to give our clients something personal that represents their unique story. We love color, texture, and layers—whether that's in a Palazzo in Italy or a current design scheme—just something with a rich identity and that will ignite the senses. We want our followers to say, 'I want that' or 'I must go there.'"