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Lonny's Next Big Names: Samuel Masters

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The Name: Samuel Masters
The Place: New York City
The Look: Southern gent meets, in the designer's words, "accumulated modern."
The Breakthrough: "I retrofitted a 1970s Airstream land yacht to be a pop-up shop for the lingerie company Journelle, then was brought on to design their corporate headquarters and atelier," says the Alabama native. "This was my first project for a corporate brand, and it pushed my creativity to the max."
The Latest: A gut-renovation apartment project in the West Village; collaborations with fashion designer Lela Rose; and a small collection of furniture.