Why OITNB? How did this idea come about?
"We wanted our picnic to be an experience—something that people wouldn't just dine at, but would participate in. Even with a picnic, we wanted layers, and something playful. The BHDM team said, 'something fun, something orange,' since it's one of our brand colors. And I was all, 'Well, orange IS the new black.' And voila, the concept was born!"