Parachute Is Opening NYC Shop — And We're Moving In
The bedding experts are creating a home in Soho.
Linen lovers and home good connoisseurs, listen up! Parachute is opening an NYC retail space.
The IRL shop will set roots in the heart of Soho, hosting all your favorite interior goods. Built to feel just like a home, the space includes a fully-functioning kitchen, a dining space, a vanity area (with an operating sink, and of course, a bedroom, Parachute wants you to experience all of their products in context.
The brand felt it was important to create a space that feels authentic to its New York surroundings. So, furniture and fixtures from various New York-based artists (such as a natural wood table from Brooklyn-based Millworker, Rooted Design & Build, and a brass art installation from Brooklyn-based artist Rodger Stevens).
Beyond being a store, this new space will also host events, activation, and dinners every month. Because, after all, Parachute is a lifestyle. The Grand Street shop's doors will open Friday May 18.
AND, if you want even more IRL action from our favorite bedding resource — its two storefronts in Venice Beach and Portland are a sight to see.